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10 Tips to Grow Your Business Plain & Simple
“Try not to become a man of success but rather to become a man of value.” Albert Einstein
Recently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that...
19 Ultimate Success Tips for your Online Business
1. Your first ultimate start must include written goals and plans.
2. Don't wait for everything to be exactly right to start...THERE WILL NEVER BE A "PERFECT" TIME! Start now, with whatever you have. The things you need will come to you as...
Blogging For Business - Great Reasons For Every Business To Start A Weblog
If Howard Dean’s failed political campaign accomplished anything, I would say that it brought to the mainstream the use of something called a weblog or “blog” as it known in cyberspace.
A blog is really nothing more than a diary uploaded to...
The Seven Stages Of Your Online Business
Every business has a life cycle. If you understand this cycle, your business will thrive and survive over many, many years. If you don’t learn the life cycle of a business, you won’t have one for long. Based upon your business’ current stage, one...
What To Ask Before You Hire Security Services For Your Business
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print, free of charge, as long as you include my full signature file for Ezine’s. Please send a courtesy link or email where you publish to...
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Answering “Why You, Why Now” Critical in a Winning Business Plan
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice – investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.
Adding to the financing challenge is the plethora of high-quality companies, both public and private, in which investors can choose to invest. In this environment, more and more investors are asking companies seeking capital the question “Why You, Why Now”?
The question seems simple at first, but has many complexities. The management team must clearly delineate what it is about the business opportunity that makes it such a good investment now. Should this investment have been made a year ago to cement a market leadership position? Or, is the venture before its time - will slow market adoption cause slow sales over the next few years, and as such, should the investment wait. Questions like these, based on investment failures from the past few years, continue to surface and must be addressed by the management team in their business plans.
Likewise the team must address what it is that makes them uniquely qualified to succeed. Does the team have proprietary (and protectable) technology, management talent,
long-term strategic partners and experience that competitors do not? According to Growthink president, Dave Lavinsky, “Management teams must prove to investors why they are unique and why they will succeed. They can’t just state how wonderful they are - they need to prove it through detailing past successes and unique qualifications.”
A business plan that fails to address the “Why You, Why Now” question, is most likely a business plan that will remain in the stack of “not now” business plans. Business plans must present a compelling argument as to why the investor should invest and in our fast-paced world with unbelievable opportunities and opportunity costs, why investors should invest now.
Contact Information
Growthink
1800 Abbot Kinney Blvd., Suite B
Los Angeles, CA 90291
Tel: 877-BIZ-PLAN (877-249-7526)
Fax: 310-943-2693
About the Author
As President of Growthink, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share.
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