Affiliate Marketing and The TV Show 'Lost'
I just finished watching the latest episode of 'Lost' on TV and noticed it was a little different from most episodes. Instead of the
usual mysterious, cliffhanger type show, this one was more of a
character-driven background story. Then I visited a 'Lost' fan forum
and was surprised that many people were unhappy with the episode and
thought it was too dull.
This got me thinking.
In the marketing world, we're often told to "sell the sizzle, not the
steak", meaning to excite your prospect's emotions. But if you focus
on the "sizzle" in your affiliate marketing business, or any business, you will likely fail.
Why? Because, although it's human nature to focus on the exciting
aspects of your business, they may only play a small role in how much
money you make. Focusing on your brand new website, ebook, or other
big project, is satisfying, but it's the "dull" aspects of a business
that can determine how far you go.
Like in 'Lost', where the show creators use the slower episodes to
tell you about the characters so you care when the exciting bits
happen, youe affiliate marketing business has more mundane
functions that drive the "story" (your business) forward.
Things like keyword research, web page building, article writing and
submission, and getting links to your site are all dull and
repetitive, but are vital to your success.
Sure, software can automate many of these functions but not all of
them, and if you don't have a lot of money to buy the software, you
will have to do them manually.
So even though you may never completely enjoy these boring tasks, if
you want your business to prosper, keep on doing them, at least until
your business has grown to the point where you can afford to outsource them. If you concentrate on these less-exciting aspects on a regular basis, you will lay a solid foundation for your affiliate marketing business, and make the fun, exciting parts even more enjoyable and successful.
About the Author
Paul Harris is the Affiliate Marketing Specialist and he wants to show you how to succeed as an affiliate marketer. Visit his website now for the latest tips and
strategies for building a successful, ongoing affiliate business.
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